Coloring Bright Is Not Always Right for Digital Marketing

 

Coloring Bright Is Not Always Right for Digital Marketing

Terms like brand perception and overall brand personality are becoming important for digital age marketers. The internet is a place full of the rut and wise use of color schemes that can create proper brand perception and increase the recall value of the brand quite considerably. In the current compilation, we are sharing the fundamentals of this color scheming. Pick the right colors and get the best out of the digital marketing efforts. Here we should never forget that apart from single standing brands, industry sectors are also trying to find joint real estate on the internet for various product categories.

 

Set the Goals and Check the Ambiance

Imagine your logo placed on the page of the website where they compare products. Now close your eyes and think about the color of the logo. Is it striking out or is it mingled with the background? Now think about the brand perception. Suppose you are planning a trustworthy, aggressive brand then, in this case, the color red and color blue can serve you well. The color red denotes aggressiveness, and Royal blue is a symbol of trust. Check out the color palate of your rivals. If you find that most of them are using blue, then come up with a different shade of blue or try a different texture to stand out.

 

Check the Usability of Your Webpage

Most of the web designers know this fact that black alphabets on a white surface increase the usability of a webpage many folds. It happens because white gives you the feeling of space and black is a condensed color that supports the readers to stay focused on the page.  If your webpage has multiple windows and gateways, then again having a white background can also increase the usability of your page. There is no harm in introducing colors as a backdrop for your website. However, never forget the thumb rule dictates a light color background and dark color alphabet.

 

Understand the Nature of the Product and TG Group

Think about a Royal Enfield Bullet that has pink color seats. Royal Enfield Bullet is a product that advocates the concept of masculinity. The contrast created by pink can generate some unpleasant vibrations in the mind of a person and distract him. In general, if you are offering banking, E-commerce and other financial services to your clients with the help of Digital marketing then Blue or green family colors are the best bet. If you are targeting women and teenage girls, then a family of Red and Pink is the best. For promoting a product like Revolver and Motorcycle black, grey and steel grey are the best colors.

 

There Is No Harm in Following the Cliché for a While  

Following a color code for digital marketing endeavor is a different ball game. Here colors are your best companion; it will be wise to say that colors are the only companion. This is why it is important to follow a certain color scheme allocated to certain product categories. Never forget, you are not fighting alone. Your entire market segment is battling it out. You can take a few leaves from the real-world marketing places where they first create a market for certain goods and many competitors then fight for the supremacy in the same market created by the people. 

 

Add New Ergonomics in Your Digital Marketing Plans in the Year 2025

“With great powers comes great responsibilities” this immortal dialogue from the tale of The Spiderman is an ideal for anybody who is planning to win the adjective of super in his respective field. As a digital marketer, you can plan more intelligently and realistically in 2025 and expect better results based on the ergonomics that you are going to practice. Digital marketing platforms are increasing your efficiency, they are allowing you to get more work done in a given day, and however, most of them are not worried about the effectiveness of this additional work done. This additional work done can sometimes harm the reputation of your company in many ways.

 

Speed and Quantum Are Fine but Never Lose the Sight in the Direction

The CRM tools associated with digital marketing endeavors have the power to make you feel like a superhuman being where you can contact multiple contacts in a single stroke. However, the same CRM systems are dependent on your tacit knowledge and the wisdom that you have earned over the years.  While planning for the next year, chalk down a priority list for yourself in advance. CRM systems attached to your digital marketing platforms often claim that they have a priority list attached to them. However, this list lacks the touch of the tacit knowledge. It generates constant messages for your clients; however, these messages can sometimes portray you as a pushy salesman. Digital marketing is an amazing way of staying in touch with your clientele; however, one should never forget the simple fact that too many cold calls paint your image as an irresponsible player. This is why, learn to cut down some names from the list this year and prepare this “Not Now list” in advance. This “Not Now” list will save precious time for you because you can use this time for the purpose of new client generation and increase your customer base for the future prospects. It is always better to activate your “not now” list instead of the other person to activate the service of blocking you in his mailbox and other modes of communication.

 

Add the Sense of Priority in an Existing List

The mechanized platforms designed to support the task of digital marketing sometimes change the sense of the priority of your existing list. Pointers like deal size, company size, the presence of competitors and point of contact take a back seat. In most cases, the CRM supporting the process of digital marketing supports the priority lists on the merits of alphabetic orders or the pre-decided notifications that you have filled in the form entry of that particular contact. It is very important for you to review this list based on human touch and tacit knowledge in 2025. Almost a decade ago, digital reminders were a novelty shared by some esteemed business houses. Now the same digital reminders have become a piece of trash for most of the businesses because they are missing a personal touch and to top the list most of them are useless pieces of communication without any background knowledge. This is why, add a sense of priority to an existing list and plan 2025 in a much more intelligent way.

 

“Digital Word of Mouth” Is The “New Word of Mouth” for Your Business

Generating positive words of mouth is a big challenge for most businesses. When we check the same phrase in the realms of digital marketing then again, we find that it is a buzzword by all the standards. However, it is an invisible promoter creating a word of mouth for an invisible prospect. Both the layers are invisible to a business promoter, still with a passage of time, based on the data present at various forums we can chalk down the list of dos & don’ts while planning to go for “digital word of mouth generation.”

 

Understand the Needs of the Generation of the TG

Broadly, we can divide generations of the customers into two brackets. First, we have the generation of the baby boomers; most of the baby boomers are still orthodox in their approach. They still go by the same “word of mouth mechanism.” They rely on the opinion of their peers, sometimes they create a brand perception with the help of an “in use product”. Concepts like “digital word of mouth” are “virtual” for them and on most of the occasions; they don’t treat them as serious opinions.  The next generation is a millennial generation; this generation is divided into the segment of X, Y & Z.  As we progress up in the timeline, we find that generation Y and Z are familiar with the virtual world and they can move with the help of this “digital word of mouth.” You can form a proper relationship with them provided you are well versed in their language. It is a general assumption that they can smell a fake testimony quite easily. The way a person belonging to the boomer generation can identify a lie when a person is talking to him in the real world. Digital word of mouth is an effective medium. According to AdWeek, digital word of mouth has a conversion ratio of 90 percent. In most of the cases, the customers belonging to the millennial generation quite often reconfirm their opinion on internet sources. It means if a majority of the people are giving a positive review, then they are convinced.

 

Keep a Check on the Place

Four Ps of marketing has changed, now instead of “Place” they are more worried about “Perception.” When we go for a breakdown of this perception making exercise then we find that “website,” “review website”, “search for other competitors” and “contact space” are six places where a regular millennial can go for this exercise of creating a brand perception. It is a general perception that reviews placed on your own website are less effective. Millennial people are more concerned about the “review websites.”  In similar fashion, the information that they receive on search engine rankings also creates a kind of digital word of mouth where they prefer to go for the businesses that are ranked high on the list. The final frontier is the frontier where they contact the business. If the website of the product is attractive and they are responding smartly then again it can increase the chances of a possible conversion.   

 

Appointing Google Tag Manager for Best Results in SEO Exercise

Just like real-world marketing, digital marketing also has its own share of challenges in terms of increasing the visibility of a product. During the last one and half decade world markets have seen two major changes. First, more and more businesses are joining digital marketing battleground and second, they are jumping the guns to deploy new and advanced tools to stay ahead in the race. GTM tools are different when we compare them regular SEO tools like “keywords” and others. GTM brings a product in an arena where many more products are competing with the product. Sometimes SEO exercise can misdirect. The battle of digital marketing is getting specific with the arrival of stiff competition in terms of keyword placement in the websites. GTM is the next level of this battle that makes a web page more specific and more visible after the efforts put down by the SEO teams. Here we are sharing some thumb rules associated with the migration to GTM tools. 

 

Take all the Stakeholders in Confidence before Going for a Migration

GTM tools are the next step in the placement of the content. It means in most cases already successful pages adopt this technique with an intention to expand their reach and proliferate their business by leaps and bounds. As a business owner or as an SEO planner, a company should first understand the roles of various stakeholders in the process. SEO team is not picking up a new task they are adding value to an existing proposition. This fact should not be forgotten at any given point in time. It should be the task of value addition into a successfully running venture. Many SEO planners treat GTM tools as a means to increase sales. They should never forget that generally if a product or service is doing good then GTM can boost its performance, however, if the product is not doing good at the primary level then GTM exercise can add into the negative publicity associated with the brand.

 

GTM Should Head in a Direction It Should Not Misdirect a Brand

GTM tools bring in quick results; they expose the brand or the services into the most crowded area of the internet. Increase visibility registers its presence with the help of two indicators. The first indicator talks about the increased traffic on the page. The second indicator directly corresponds to the sales volumes and increase in profit margins. Sometimes the zeal of an SEO can destroy the brand image quite completely. It mainly happens with niche marketing products. We can take the example of the travel pack of a Deodorant beauty solution gel designed for the men. This product is a unique product and caters to a specific segment. The zeal of SEO can place it differently in the section of normal deodorant gel solutions. This type of conversion can become fruitless exercise because it can kill the brand in the long run. Ideally, all the stakeholders should sit across the table and pick up an optimum path for the exercise of GTM. This is why it is important to sit across the table and select the right place where they want to place the product for the best results. Associate with the best digital marketing agency in Greater Noida, and i.e. Web Pioneers!